Experts in the delivery of fun experiences

Pico Play is expanding rapidly, especially in the Middle East, with a new fabrication facility in Saudi Arabia and active recruitment across regions to support its growth in delivering world-class themed attractions.

Creating an attraction that captivates everyone combines psychology, creativity, and strategic planning, blending standout experiences with thoughtful details to craft memorable, joy-filled spaces for all ages.

Two major theme park developments are set to open to the public this December, with Pico Play working on both the upcoming Wizard of Oz-themed land at Warner Bros Movie World and the first-of-its-kind Jungle Rush rollercoaster at Dreamworld.

Attraction design is the art of blending creativity with adventure, crafting thrilling rides, magical worlds, and unforgettable experiences. In this feature, Pico Play’s Lachlan O'Bryan and Janice Mak share their passion and insights into crafting memorable guest experiences in themed entertainment.

Pico Play is developing a 'phygital' system that enhances guest experiences by making them more interactive, personalized, accessible, and convenient.

Hadi Salahat, Pico Play's inaugural Project Director for the Middle East, is spearheading growth with new themed attraction projects aligned with Saudi Vision 2030 and supported by a new fabrication facility in Riyadh.

Building hotel or resort environments can be challenging at the best of times. When working with unique and high concept theming, the challenges can be even more difficult; and when adding family entertainment centres, attractions or water parks to an established resort, the devil is in the detail.

Creating a striking point of difference through theming has the power to draw people to your destination hotel and keep them coming back.